As a flooring company, lead generation is a part of the business process. This means that flooring companies spend a great deal of time in pursuit of new customers to help grow their business. Generating leads can be overwhelming though as new marketing trends are constantly surfacing in the digital world. This can make it difficult for flooring companies that need to get in front of their customers.
However, when companies can successfully generate high-value leads, they are more likely to turn these leads into customers and generate more revenue for their business. Today, we're going to discuss 5 ways flooring companies can grow their leads.
1. Search Engine Optimization
Search engine optimization is constantly mentioned in the digital space but this is because it is one of the most important factors when generating high-value leads. Simply put, search engine optimization not only increases brand awareness but it increases both the quality and quantity of website traffic through organic search traffic.
Even more than this though, SEO improves the user experience by understanding what people search for online and what kind of answers they expect in return. Google's search engine pays attention to what words searchers are using and even the type of content they consume.
For flooring companies that have an established inbound marketing strategy, it's time to lead your strategy with SEO in mind. For instance, flooring companies that focus on content marketing should prioritize things such as keyword research and then incorporate those keywords throughout the content.
It's important to note that one or two short phrases are generally hard to rank. It's a good idea to go for long-tail keywords for the best results. Additionally, as voice assist is becoming more popular, flooring companies should create keywords with voice search in mind. This means creating keywords that are phrased more into a question.
Even more than that though, email marketing delivers a high return on investment. For every $1 you spend on email marketing, you can expect a $42 return on average. Essentially, email marketing is a budget-friendly option that allows flooring companies to attract and nurture their leads. Flooring companies can stay in frequent communication with prospects, ensuring that they stay at the front of their minds.
Using Email Marketing to Grow Leads
One of the easiest things flooring companies can do today to leverage email marketing is by ensuring that they have a method to capture emails through their site. If prospects made it to your website, chances are they are interested in your services.
Once you've captured emails, you want to take it a step further by personalizing the content. This means ensuring that the email content is tailored to their needs and interests and even consider personalizing with their names.
3. PPC Ads
PPC or Pay-Per-Click advertising is a great way to gain more visibility in search engines. Many companies are confused about the difference between paid and organic search. Ultimately, Paid search and Organic search are different in terms of their cost. Organic Search focuses on unpaid rankings while Paid Search focuses on paid rankings. With that said, you will generate organic search through SEO methods whereas paid search is done through things like PPC ads.
Many flooring companies opt for PPC ads because it has numerous benefits. For instance, these ads help companies meet their goals whether it is to increase exposure or generate high-value leads. Even more, PPC ads are measurable and trackable so you know how effective your ad is.
Tips on Creating an Effective PPC Ad
When creating a PPC ad, it's important to be specific in order to deliver an effective message. For instance, if you want to emphasize that you work with all types of flooring, you may want to include that your company uses a multi-surface grinder and sander.
Along with this, your ad needs to be relevant and avoid using unnecessary words that do not add value to the ad. Additionally, flooring companies need to develop attention-grabbing headlines to compete with the competition in the PPC space.
4. Leverage Social Media Channels
It's not enough for flooring companies to make a social media account, update it from time to time, and abandon it for the most part. If you're currently doing this, you will not reap the benefits of social media when it comes to growing your leads.
With so many people on social media, it has become a great way for flooring companies to not only increase brand awareness and engagement but to find people who are interested in their services. Social media allows you to build and test campaigns, establish trust with prospects, and generate great traffic to your website.
How to Get High-Value Leads Through Social Media
The first thing that flooring companies can do is optimize their profile. This includes providing contact information, creating a call-to-action button, and adding a link to your website.
Another thing that is important to do is to create clickable content that educates your prospect and ads some sort of value to them. For instance, let's say you are creating content about the best Dust Skirts. In this case, it's a good idea to embed a link that will allow them to learn more or take some kind of action.
Most people's attention span on the internet is relatively short, and you want to provide as few steps as possible to lead them back to your website.
5. Establish Relationships With Prospects
In the digital age, it may seem like the only way to grow your leads is by implementing the next marketing trend. However, sometimes it's just as simple as cultivating healthy relationships with prospects.
Think about what draws you to a particular company, it usually relates back to the experience you had with them. With that said, the kind of experience you give your prospects will not only determine whether they choose your business but whether they become customer evangelists and tell others about your business as well.
How You Can Improve Relationships With Prospects
For starters, ensure that you always respond to a prospect, even if they're not in the buying stage. Whether they email you or reach out via social media, each prospect should feel like they are the focus. Additionally, invite prospects to connect at every opportunity possible. You want to give them a reason to get engaged and come to your website as often as possible.
Fortunately, there are plenty of options available today for flooring companies to start growing their leads. Leads are essential because it enables your company to increase traffic, gain more customers over time, and increase revenue. Be sure to check out these 5 tips to help grow leads for your flooring company today.