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How to Grow Your Decorative Concrete Contracting Business

Decorative concrete is a highly versatile and durable flooring option that has become increasingly popular in recent years. With its ability to mimic the appearance of more expensive materials, such as marble or granite, decorative concrete has become a go-to choice for homeowners and businesses alike.

If you are a contractor in the decorative concrete supply industry, you have likely experienced this surge in demand first-hand and wondered how to grow your concrete business. Luckily, with the right strategies and tools, you can absolutely turn this demand into a thriving business!

In this article, we will discuss how you can scale your decorative concrete contracting business by implementing thoughtful strategies and new technologies.

Understanding the Basics

What Is Decorative Concrete?

Due to its versatility and cost-effectiveness, decorative concrete is becoming increasingly popular in the construction industry. It involves using techniques such as stamping, staining, and polishing concrete floors to create a range of design options that mimic the look of natural materials like stone, wood, or brick.

Decorative concrete can be used for both indoor and outdoor applications, making it a great option for residential and commercial projects. Additionally, it is also highly durable and requires minimal maintenance, making it a long-term investment for clients.

The Power of Concrete Grinding Machines

One key aspect of achieving success in the decorative concrete business is having access to high-quality decorative concrete products and equipment, such as concrete grinding machines. These machines are specifically designed for polishing and grinding concrete surfaces, providing a smooth and even finish that enhances the overall aesthetic appeal.

With the help of these powerful tools, contractors can achieve professional results in a fraction of the time it would take with traditional methods.

Now that you understand the basics, let's dive into the top 5 ways you can scale your way to success with your decorative concrete contracting business.

1. Building Your Business

Establishing Your Brand

With decorative concrete becoming increasingly popular, there is also an increase in competition. To stand out from the crowd, it's important to establish a strong and unique brand for your business. This can include creating a catchy logo, developing a consistent color scheme, and utilizing social media to showcase your work.

Building Relationships

The success of any business relies heavily on building strong relationships with clients. In the decorative concrete industry, it's crucial to communicate effectively with clients to understand their needs and deliver exceptional results. Strong relationships can lead to repeat business and positive word-of-mouth referrals, which are essential for growing a successful contracting business.

2. Expanding Your Services

Diversifying Your Offerings

While decorative concrete is a popular choice for flooring, there are other areas where it can be used. By diversifying your offerings, you can tap into new markets and expand your customer base. This could include offering services such as concrete countertops, outdoor kitchen installations, or decorative concrete overlays.

Onfloor offers a full line of multisurface grinders that allow contractors to easily switch between different applications. This means you can quickly transition from leveling a concrete floor to polishing a countertop, saving time and increasing efficiency (note - this also helps you have competitive prices! Win-win!).

Partnering with Other Contractors

Collaborating with other contractors in related industries, such as landscaping or home renovation, can also help to grow your business. By working together, you can offer bundled services to clients and potentially attract new customers who may not have considered decorative concrete before. These partnerships can also lead to cross-promotion opportunities, further increasing your reach and potential for success.

3. Investing in Training and Education

Staying Up-to-Date with Industry Trends

The decorative concrete industry is constantly evolving, with new techniques and technologies emerging all the time. To stay ahead of the competition and continue growing your business, it's important to invest in ongoing training and education. Plus, with advancements in technology, it's crucial to stay knowledgeable in order to effectively utilize tools like concrete grinding machines.

This could include attending workshops and conferences, as well as keeping your company up-to-date with industry publications and online resources.

Training Your Team

In addition to investing in your own education, it's also important to train and educate your team. By ensuring that your employees are well-trained and up-to-date on the latest techniques and technologies, you can maintain a high level of quality and consistency in your work.

This can lead to increased customer satisfaction and ultimately, a stronger and more successful business.

4. Investing In Technology

Upgrading Your Equipment

As your business grows, it's important to continuously evaluate and upgrade your equipment. This includes not only concrete grinding machines but also other tools and machinery used in the decorative concrete process. By investing in newer and more efficient equipment, you can increase productivity and provide higher-quality results for your clients.


Embracing Technology

In addition to physical equipment, many technological advancements in the decorative concrete industry can help your business thrive. Onfloor's innovative tools, for example, are designed to increase efficiency and minimize downtime. By embracing technology and utilizing the latest tools, you can set your business up for long-term success.

5. Marketing Strategically

Utilizing Online Advertising

In today's digital age, having a strong online presence is crucial for any business. Utilizing platforms such as Google Ads and social media ads can help you reach a wider audience and attract potential clients who may be searching for decorative concrete services.

Showcasing Your Work

Another effective marketing strategy for growing your decorative concrete business is showcasing your work. This could include creating a portfolio on your website or sharing photos and videos of completed projects on social media. By visually demonstrating the quality of your work, you can attract potential clients and establish credibility for your business.

Networking and Attending Industry Events

Attending industry events and networking with other professionals in the decorative concrete industry can also help expand your business. By connecting with others in the field, you can learn about new trends and techniques, as well as potential partnership opportunities. These events also provide a platform for showcasing your work and building relationships with potential clients.

Offering Promotions to Attract New Customers

Lastly, offering promotions or discounts can be a powerful tool for attracting new customers and growing your business. This could include discounts for first-time clients or referral rewards for current clients. By providing incentives, you can encourage repeat business and gain new clients through word-of-mouth referrals.


Q: Is it necessary to invest in the latest equipment for my decorative concrete business?

A: While it's not necessary to constantly upgrade your equipment, investing in newer and more efficient machines can ultimately benefit your business by increasing productivity and providing higher-quality results.

Q: How can networking help expand my decorative concrete business?

A: Networking with other professionals in the industry can lead to potential partnerships and collaboration opportunities, as well as provide a platform for showcasing your work and attracting new clients. It also allows you to stay updated on industry trends and techniques.

Q: Are there any specific marketing strategies that work best for decorative concrete businesses?

A: Utilizing online advertising, showcasing your work, attending industry events, and offering promotions are all effective marketing strategies for growing a decorative concrete business. However, it's important to tailor your approach to fit your target audience and industry niche. For these reasons, it's important to research and experiment with different tactics to see what works best for your business.


Q: How can Onfloor equipment benefit my decorative concrete business?

A: Onfloor offers advanced technology and features designed specifically for concrete grinding, allowing for more efficient and precise work. By investing in our equipment, you can ensure high-quality results and stand out from the competition in your industry.

Q: Can I achieve success in my decorative concrete business without implementing these tips?

A: While it's possible to find success without utilizing all of these strategies, implementing them can greatly benefit your business and help you achieve long-term growth and success. It's important to continuously assess and improve your business practices to stay relevant in the ever-evolving decorative concrete industry. That’s why we recommend that you at least consider incorporating these tips into your business strategy.

All in All . . .

Overall, scaling your decorative concrete contracting business requires a combination of hard work, strategic planning, and continuous improvement. By utilizing these tips, you can effectively scale your decorative concrete contracting business and achieve long-term success.

Remember to continuously invest in training, equipment, and marketing strategies to stay ahead of the competition and meet the evolving needs of your clients. With determination, hard work, and a commitment to delivering exceptional results, you can grow your business and reach new heights.

Why Onfloor?

One of the keys to success in any concrete contracting business is having the right equipment. This not only ensures quality work but also allows you to complete projects efficiently and on time. For decorative concrete specifically, investing in high-quality grinding machines is essential.

Onfloor is a market leader in concrete grinding machines, offering a range of options to fit your specific needs. Their machines are designed with advanced technology and features, such as adjustable speed controls and multiple diamond tooling options, allowing for more efficient and precise work.

By investing in the right decorative concrete products, such as Onfloor equipment, you can ensure that your next project is completed to the highest standard.